{"id":15482,"date":"2016-05-17T14:54:54","date_gmt":"2016-05-17T17:54:54","guid":{"rendered":"http:\/\/www.navegg.com\/?p=15482"},"modified":"2016-05-17T14:54:54","modified_gmt":"2016-05-17T17:54:54","slug":"city-express-hoteles-taps-navegg-to-support-data-and-targeting-strategy","status":"publish","type":"post","link":"https:\/\/www2.navegg.com\/en\/blog\/general\/city-express-hoteles-taps-navegg-to-support-data-and-targeting-strategy\/","title":{"rendered":"City Express Hoteles Taps Navegg To Support Data And Targeting Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Navegg today announced the adoption and deployment of its data management platform (DMP) by Mexico\u00b4s City Express Hoteles <\/span><span style=\"font-weight: 400;\">(BMV: <\/span><a href=\"http:\/\/www.streetinsider.com\/stock_lookup.php?q=HCITY\"><span style=\"font-weight: 400;\">HCITY<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><span style=\"font-weight: 400;\">. \u00a0With Navegg, City Express Hoteles will be able to harness the power of its growing first-party audience and digital content assets to drive more relevant and valuable customized experiences for deeper consumer engagement and direct online sales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">City Express Hoteles is Mexico\u2019s leading hotel chain in the business travelers segment, operating 108 hotels. Through the combination of the right technology and valuable first-party data management, as well as rich mexican third-party data, City Express Hoteles hopes to achieve new levels of conversion and sales via its online platforms.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cNavegg\u00b4s DMP technology will be instrumental to City Express digital audience knowledge and conversion strategy, and will help drive incremental sales by using this data in our marketing strategy.\u201d states Jos\u00e9 Luis Carrete, Chief Digital Officer at City Express Hoteles. \u00a0\u201cFor targeted campaigns, it is instrumental to have the knowledge provided by Navegg\u00b4s platform.\u201d, concludes Carrete.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">According to Geraldo Maroniene, Head of Global Sales and Operations for Navegg, this partnership with City Express Hoteles is of great importance to Navegg&#8217;s international operations, and positions the company in a new and exciting segment of hospitality.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Navegg&#8217;s news client, City Express Hoteles, will use the tecnology to segmented campaigns and to the its audience.<\/p>\n","protected":false},"author":57,"featured_media":15483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","_links_to":"","_links_to_target":""},"categories":[16],"tags":[235,170,316],"_links":{"self":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/15482\/"}],"collection":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/users\/57\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/comments\/?post=15482"}],"version-history":[{"count":1,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/15482\/revisions\/"}],"predecessor-version":[{"id":15484,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/15482\/revisions\/15484\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/media\/15483\/"}],"wp:attachment":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/media\/?parent=15482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/categories\/?post=15482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/tags\/?post=15482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}