{"id":15533,"date":"2016-06-06T09:32:35","date_gmt":"2016-06-06T12:32:35","guid":{"rendered":"http:\/\/www.navegg.com\/?p=15533"},"modified":"2016-06-06T09:32:35","modified_gmt":"2016-06-06T12:32:35","slug":"invent-selects-navegg-to-support-its-data-strategy-and-improve-customer-experience","status":"publish","type":"post","link":"https:\/\/www2.navegg.com\/en\/blog\/news\/invent-selects-navegg-to-support-its-data-strategy-and-improve-customer-experience\/","title":{"rendered":"Invent selects Navegg to support its data strategy and improve customer experience"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Invent is the digital media arm of Grupo Imagen<\/strong>, which is a Mexican media conglomerate. Grupo Imagen traces its roots back to 1936 when its first radio stations started operating in Mexico. In 2003, the company was bought by Grupo Empresarial \u00c1ngeles. Under GEA&#8217;s ownership, Imagen acquired radio stations across the country, distributed its talk programming to the interior of Mexico and made a move into television with the acquisition of channel 28, later named Cadena Tres. In 2006, Imagen bought the Exc\u00e9lsior newspaper, refreshed its branding and started to invest in its digital presence under the brand Invent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Invent has now selected Navegg\u2019s DMP to unify the company\u2019s data in order to deliver more advanced digital media offerings. The Navegg partnership will enable Invent to <strong>connect the company\u2019s diverse online platforms all in one place<\/strong> to <strong>make the most of its data<\/strong>, by making this asset <strong>actionable<\/strong>. \u201cIn practice, this means offering new <strong>proposals for advertising<\/strong>, create new <strong>revenue streams<\/strong> and providing more <strong>customized data and targeted advertising<\/strong> to individual customers based on the combination of consumer behavior and editorial context. In other words, it means ensuring that the publicity visitors receive will be <strong>relevant<\/strong> across all of their interactions online.\u201d, explains Alfredo Martel, New Business Development Director at Invent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The partnership will be positive for both sides. \u201cWe are excited to be working with Invent. The opportunity to build new business with data as it\u2019s foundation is the <strong>future<\/strong>. Invent understands that this is a journey and it is important to start with building resources,\u201d says Navegg\u2019s Head of Global Operations, Geraldo Maroniene.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Navegg\u2019s DMP was chosen to fuel more sophisticated advertising solutions and create new data-driven revenue streams for Invent\u2019s portfolio of companies.<\/p>\n","protected":false},"author":57,"featured_media":15531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","_links_to":"","_links_to_target":""},"categories":[290],"tags":[235,170,316,317],"_links":{"self":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/15533\/"}],"collection":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/users\/57\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/comments\/?post=15533"}],"version-history":[{"count":1,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/15533\/revisions\/"}],"predecessor-version":[{"id":15534,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/15533\/revisions\/15534\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/media\/15531\/"}],"wp:attachment":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/media\/?parent=15533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/categories\/?post=15533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/tags\/?post=15533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}