{"id":16730,"date":"2017-08-09T14:25:07","date_gmt":"2017-08-09T17:25:07","guid":{"rendered":"https:\/\/www.navegg.com\/?p=16730\/"},"modified":"2017-08-09T14:25:07","modified_gmt":"2017-08-09T17:25:07","slug":"navegg-launches-new-audience-segments-for-black-friday","status":"publish","type":"post","link":"https:\/\/www2.navegg.com\/en\/blog\/data\/navegg-launches-new-audience-segments-for-black-friday\/","title":{"rendered":"Navegg launches new audience segments for Black Friday"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The dynamics of <b>Black Friday<\/b>\u00a0are already familiar to us: on one hand we have consumers taking advantage of lower prices to buy the products they want and\/or buying early for Christmas. On the other hand, we have companies offering attractive prices to seize the opportunity to empty their stocks for Christmas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being aware of the importance of this date, Navegg created segments to unite those most interested: those who want to offer discounts and those who are looking for offers. In 2015, <\/span><span style=\"font-weight: 400;\">Navegg created 2 segments<\/span><span style=\"font-weight: 400;\"> that remain available for activation with publishers and programmatic platforms. Those are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Online Shoppers <\/b><span style=\"font-weight: 400;\">\u2013 Internet users who like to shop online.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Black Friday Shoppers<\/b><span style=\"font-weight: 400;\"> &#8211; Internet users who like to shop online during the period of Black Friday, independant of the type of product they are looking for.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This year, to further collaborate with agency and advertiser targeting strategies, weve created 10 special segments. These are:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Segment<\/b><\/td>\n<td><b>Description<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Aficionados of Black Friday<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Internet users who, are registering and accessing content about Black Friday. <\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Black Friday Eletronics<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Internet users who intend to buy electronics in general, during Black Friday. For example, TVs, home theaters, portable sound systems, DVDs, blu-rays, speakers, video connectors, hdmi cables, video adapter, audio and video accessories, etc.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Black Friday Games<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Internet user who intend to buy video games, board games, computer games, card games and so on during Black Friday.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Black Friday Home Appliances<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Internet users who want to take advantage of Black Friday discounts to buy home appliances. For example, refrigerators, stoves, microwaves, ovens, air-conditioning, freezers, washing machines, clothes dryers, cooktops, hoods, dishwashers, etc.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Black Friday Smartphones<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Internet users who intend to buy smartphones, specifically during Black Friday.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Black Friday TV<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Internet users who intend to by televisions specifically during Black Friday. This would be SmartTVs, Led TVs, TV Monitors, portable TVs and others.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Black Friday Computers<\/b><\/td>\n<td><span style=\"font-weight: 400;\">For Internet users of this segment, Black Friday will be used for buying computers, be it notebooks or desktops.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Black Friday Home Decor<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Internet users who during Black Friday intend to buy furniture, wallpaper, lighting, decoration items in general, among others.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Black Friday Sports<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Internet users who want to take advantage of Black Friday discounts to buy sporting goods, such as cleats, sportswear, stopwatches, balls, surfboards, diving masks, bicycles, camping equipment, etc.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Black Friday Real Estate<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Internet users who intend to buy real estate, specifically during Black Friday.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">At present, the segments created for Black Friday 2016 are available on the principal programmatic platforms and portals on the market. If you want to use these segments or make our segments available on your platform or portal, please <\/span><a href=\"mailto:fale@navegg.com\"><span style=\"font-weight: 400;\">contact us.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Good sales!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday has inspired the creation of 10 new segments, in addition to the two created in 2015.<\/p>\n","protected":false},"author":57,"featured_media":15854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","_links_to":"","_links_to_target":""},"categories":[274],"tags":[235,414,237],"_links":{"self":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/16730\/"}],"collection":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/users\/57\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/comments\/?post=16730"}],"version-history":[{"count":1,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/16730\/revisions\/"}],"predecessor-version":[{"id":16731,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/16730\/revisions\/16731\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/media\/15854\/"}],"wp:attachment":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/media\/?parent=16730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/categories\/?post=16730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/tags\/?post=16730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}