{"id":18198,"date":"2018-10-17T09:46:10","date_gmt":"2018-10-17T12:46:10","guid":{"rendered":"https:\/\/www.navegg.com\/?p=18198"},"modified":"2018-10-17T09:46:10","modified_gmt":"2018-10-17T12:46:10","slug":"142-new-segments-for-beverages-football-teams-administration-music-and-cinema","status":"publish","type":"post","link":"https:\/\/www2.navegg.com\/en\/blog\/data\/142-new-segments-for-beverages-football-teams-administration-music-and-cinema\/","title":{"rendered":"142 new segments for beverages, football teams, administration, music and cinema."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Always in line with customer demands, Navegg has researched and created more than 140 segments for football, beverages, music, film and administration. These segments were chosen according to two factors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Those that made the most sense according to demand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Those that would have significant volume potential for advertisers who use Navegg data in their campaigns and\/or audience analyses.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">See below for more information on the segments created.<\/span><\/p>\n<h2>1.Beverages<\/h2>\n<p><span style=\"font-weight: 400;\">According to what Navegg&#8217;s customers have reported, there&#8217;s a demand to feature the beverage brands with which users have the highest affinity. Which is to say, customers are seeking and searching for information and news about these brands. &#8220;That&#8217;s why we created a brand category called &#8220;drink&#8221; which includes coffee, beer and soft drink companies.&#8221;, comments Izabela Ferreira, Navegg Data Manager.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-18199\" src=\"https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/brands.png\" alt=\"brands\" width=\"860\" height=\"540\" srcset=\"https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/brands.png 860w, https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/brands-637x400.png 637w, https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/brands-768x482.png 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/p>\n<h2>2. Soccer\/Football Teams<\/h2>\n<p><span style=\"font-weight: 400;\">The football teams category was created to meet international demand. More and more publishers called for audience segments for football teams in their respective regions. Therefore, in addition to the existing Brazilian football teams, Navegg has created teams segments for Colombia, Mexico, Argentina and Europe so that each region can analyze which football teams are most appealing to their clients in their respective locations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among the created teams are Am\u00e9rica de Cali, Atletico Nacional and Millonarios da Colombia, Club Atlas, Lobos BUAP and Le\u00f3n de M\u00e9xico, Hurac\u00e1n, Aldosivi and Talleres da Argentina, Real Madrid, Atl\u00e9tico de Madrid and Internazionale da Europa and 50 more.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-18202\" src=\"https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/soccer.png\" alt=\"soccer\" width=\"860\" height=\"830\" srcset=\"https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/soccer.png 860w, https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/soccer-414x400.png 414w, https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/soccer-768x741.png 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/p>\n<h2>3. Administration<\/h2>\n<p><span style=\"font-weight: 400;\">In the area of administration there are five new segments for users that read news and articles about startups, small businesses and franchises, not to mention the people who are keeping an eye on articles and news concerning investments. &#8220;Thus, advertisers who need to create personas for those who have a startup, a franchise, or are small business owners or investors can now appeal to these segments of the audience,&#8221; explains Ferreira.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-18205\" src=\"https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/business.png\" alt=\"business\" width=\"860\" height=\"530\" srcset=\"https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/business.png 860w, https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/business-649x400.png 649w, https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/business-768x473.png 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/p>\n<h2>4. Music and cinema<\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;We already had segments in the areas of music and cinema such as shows, 3D movies and musical instruments, but we thought to \u00a0increase its granularity, as this could help a lot in creating personas for our clients,&#8221; says Ferreira. So, in thinking about the segments that could most contribute to the creation of personas, the segments of music and cinema were specified into Electronic music, Samba, Rock and 21 other segments of musical genres as well as Children&#8217;s films, Suspense films, Documentaries and another 17 genres of movies.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-18208\" src=\"https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/entertainment.png\" alt=\"entertainment\" width=\"860\" height=\"620\" srcset=\"https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/entertainment.png 860w, https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/entertainment-555x400.png 555w, https:\/\/www2.navegg.com\/nvgadm\/wp-content\/uploads\/2018\/10\/entertainment-768x554.png 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/p>\n<p><strong>Would you like to analyze your audience with these 142 new segments? These segments are now available for analysis<span style=\"color: #0ca4de;\"><a style=\"color: #0ca4de;\" href=\"http:\/\/bit.ly\/2CPx3D0\"> in the free solution and in the DMP<\/a><\/span> and when purchasing programmatic media on the major portals and DSPs on the market. If you would like to receive the <a href=\"mailto:fale@navegg.com\"><span style=\"color: #0ca4de;\">complete tree of the new 142 segments, contact us!<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Navegg has created 142 new segments to meet the demand of its customers.<\/p>\n","protected":false},"author":57,"featured_media":18195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","_links_to":"","_links_to_target":""},"categories":[274,290],"tags":[235,236,406],"_links":{"self":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/18198\/"}],"collection":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/users\/57\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/comments\/?post=18198"}],"version-history":[{"count":1,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/18198\/revisions\/"}],"predecessor-version":[{"id":18211,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/posts\/18198\/revisions\/18211\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/media\/18195\/"}],"wp:attachment":[{"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/media\/?parent=18198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/categories\/?post=18198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.navegg.com\/en\/wp-json\/wp\/v2\/tags\/?post=18198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}