[E-book] Online media: from direct sales to programmatic media

Calls, negotiations, proposals, CPM. Based on these themes, online media was developed. With all the access, portals, Internet users, campaigns and companies that have emerged in the online media ecosystem, creating a sales model which utilized applied technology, automation and could handle large amounts of transactions became a necessity. Thus, programmatic media was born.

Learn about the history of online media and discover how its tools can help your marketing goals.