Good practices guide: personal data usage
Since GDPR (General Data Protection Regulation) was published in 2016, the debate over data protection has gained even more momentum. In Brazil, the reaction was so significant that this bill turned into the Lei Geral de Proteção de Dados (General Data Protection Act of Brazil) or LGPD, sanctioned on August 14, 2018 and scheduled to go into effect in 2020. Both of these regulations raised concerns for agencies and advertisers on how to adapt. Navegg, with 10 years of tradition in this market and by compiling the most important information on the subject, put together this material.