Navegg EveryOne

About Navegg EveryOne

The methodology consists of the collection of thousands of anonymous browsing cookies that were divided into 8 clusters, according to the factors that influence consumer behavior in the digital environment.

  • Data Analysis turned into insight

    Over 20 million transactions per month are analyzed from the first click on an ad until product check out.

  • Qualified and highly relevant target

    The clusters were divided, according to the analysis previously done, into quadrants and separated according to the consumption behavior, stage of life and age.

  • Consumer behavior patterns

    Information such as access link, and technology used, location, content and products researched are used to categorize each cluster.

  • Consumer behavior

    Factors such as rationality, emotion and affluence are used as indicators to identify consumer behavior in the digital environment.


The essence of Navegg is to understand consumer behavior. This study was attended by mathematicians, psychologists, and sociologists. The study brings together our knowledge and experience to create a methodology for classifying consumers according to online behavior.

Maslow's hierarchy of needs Adoption Curve

To create homogeneous groups considering behavior, using internet users’ reactions to rational and emotional stimuli associated to consumer purchasing power, both with support of classic psychosocial methodologies such as the Pyramid of Maslow and the Adoption Curve. Everything was done considering only the user habits and respecting the anonymity of those people.

The 8 groups

Explore our methodology.

The 8 clusters were divided according to: reason, emotion and affluence, the factors that influence behavior in the digital environment.


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Learn about other segmentation possibilities:

Navegg EveryBuyer

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248 new segments for building personas

Sportsmen, travelers, gamers and investors are some of the personas that can be developed in greater detail with 248 new segments.

Knowing Navegg’s data

Observed, inferred or behavioral - Navegg’s data help companies of all types and sizes to segment their actions and to get to know their [...]

142 new segments for beverages, football teams, administration, music and cinema.

Navegg has created 142 new segments to meet the demand of its customers.