248 new segments for building personas
Sportsmen, travelers, gamers and investors are some of the personas that can be developed in greater detail with 248 new segments.
Digital Steps | Your online business’ evolution
Learn which tool use in each step and expand your online business
To have a web site
E-commerce platform
Invest in the most adequate platform for your business size and stage because this is how you will create and manage your online store.
1.2.1
E-commerce platform
CMS
A tool to manage your website is indispensable to certain business’ types. Take advantage of thir plug-ins and templates which facilitates and speeds the website’s evolution.
1.2.2
CMS
Website development
To hire specialists to develop your website is essential to those who don’t want or can’t have an IT and development team.
1.2.3
Website development
Hosting
An unstable website will make you lose visitors. Host your website information in a server that offers performance, security and scalability.
1.3
Hosting
Mobile / responsive
Your web site has to be adapted to any screen size. On the contrary, this will cause a negative experience and the internet user will most likely give up on searching for products on your site.
1.4
Mobile / responsive
Monitoring
Be the first to know if any availability, response, loading, slowness, latency problems happen. This is fundamental to request assistance based on the SLA that platforms and other providers have.
1.5
Monitoring
Increase web traffic
Social media
Social media is crucial to companies that wish to engage and connect with the customers and leads.
2.2
Social media
Web analytics
Analyze your website data to learn more about your visitors, to measure which public is more engaged in your website, to evaluate your web traffic and the results of your advertising campaigns.
2.3
Web analytics
SEO / SEM / UX
When someone searches for a subject related to your business your site has to appear as one of the first in the search results.
2.4
SEO / SEM / UX
Virtual stores and brands
Comparison shopping service
If you sell products online it is extremely important to be present in comparison shopping websites.
3A.1
Comparison shopping service
Sponsored links
Attract more traffic to your web site by advertising on search engines or partner sites.
3A.2
Sponsored links
Retargeting
Advertise to those who have already visited your site, recover purchase carts and create lists for remassing. Remember to balance the amount of retargeting campaigns.
3A.3
Retargeting
Conversion funnel
Analyze your visitors’ steps to understand the conversion path and learn in which stage they leave the funnel in order to optimize your marketing efforts.
3A.4
Conversion funnel
Campaign tracking
Why would you dedicate your effort to display campaigns, email marketing, search-results and social media if you do not monitor the strategies to understand which one works better? Find out an assertive sales results and ROI generated by all of them combined.
3A.5
Campaign tracking
Chat
Assist your customers and solve their questions and issues online. To offer this type of convenience to your customers makes all the difference.
3A.6
Chat
Blogs and content portals
Adnetworks
Still does not make sense to have a sales team? Outsource your inventory’s sale to an ad network and monetize the ads available.
3B.1
Adnetworks
Media planning
Choose to be listed in the Media Monitor and have your information available for marketing and advertising agencies and advertisers. If their targeted audience has affinity with your site you will be contacted to negotiate your advertising space.
3B.3
Media planning
E-commerce
Online payment
Manage online payments and offer payment options and plans that make sense to your business.
4A.1
Online payment
Price monitoring
Compare your products’ price to the competition and automatically modify yours in relation to theirs.
4A.2
Price monitoring
Affiliates
Increase sales by creating an affiliate program so other websites can sell your products in exchange for a commission.
4A.3
Affiliates
Marketplace
Take advantage of the high volume of Internet users who access a marketplace to offer your product to an audience that has already demonstrated an intention to buy it.
4A.4
Marketplace
Inbound marketing
Create content to attract your audience and to create proximity to them.
4A.5
Inbound marketing
CRM
Manage customers’ contact info and monitor in which sales stage they are in to choose the best approach. This is essential to increase Customer Lifetime Value.
4A.6
CRM
Publisher
DMP
Analyze your web site's audience data in one place and qualify your inventory with the information provided by DMP.
4B.1
DMP
Media Planner
Show your audience’s details to advertising agencies and big advertiser brands.
4B.4
Media Planner
Targeted campaigns
Add your audience data to your adserver to be able to offer targeted campaigns to your advertisers.
4B.5
Targeted campaigns
Lookalike
Increase inventory sales by doing retargeting combined with classic segmentation. Expand campaigns’ reach.
4B.7
Lookalike
SSP - To optimize sales value
Make the best offer and optimize your inventory’s sale.
4B.8
SSP - To optimize sales value
SSP - Private exchange
Provide part of your inventory in an auction for predefined advertisers chosen by you.
4B.9
SSP - Private exchange
Branded Data
Realize the full potential of your audience. Make segments of your audiences available in programmatic platforms or portals, generating a new form of data monetization.
4B.11
Branded Data
Advertisers
DMP
Analyze your site's audience data in one place and use that technology to conduct targeted marketing actions.
5.1
DMP
Online advertisement planning
Decide in which publishers to advertise based on your audience affinity with them.
5.2
Online advertisement planning
Targeted campaigns
Do you already know your audience? Segment and create targeted campaigns according to your audience’s profile and improve relevance.
5.3
Targeted campaigns
Website customization
Create a digital environment for each person based on their consumption profile and interests. Promote interesting products and offers to your clients.
5.4
Website customization
Lookalike
Increase campaign reach through Lookalike – advertise to everybody who have a similar profile to your targeted audience.
5.5
Lookalike
Campaigns' attribution
Register every campaign and monitor the impact of each one separately or combined.
5.6
Campaigns' attribution
Use data to buy online media
Activate you audience data in Publishers, DSPs and Ad Networks.
5.7
Use data to buy online media
Branded Data
Realize the full potential of your audience. Make segments of your audiences available in programmatic platforms or portals, generating a new form of data monetization.
5.8
Branded Data
Find out more
Knowing Navegg’s data
Observed, inferred or behavioral - Navegg’s data help companies of all types and sizes to segment their actions and to get to know their [...]