Navegg’s data integration with Google Analytics should be implemented using the Javascript APIs of each of the technologies, together, with the following characteristics:

• Google Analytics Free only supports five custom variables at each scope (visitor, session, and page). It’s important to plan well and decide in advance what Navegg segments will be integrated into Google Analytics for your site.
• This integration adds to GA reports custom variables that can be used in a variety of ways. A classic application is the creation of custom segments.
• Integration with Google Analytics is only available to DMP Navegg customers.
• The pages where the integration is implemented must contain Tag Navegg and Tag GA.

Sample code

The code below is an example of how integration can be performed.